Prejudices are negative attitude.
• These are bias about others.
• Prejudices are baseless and false.
• It refers to biased attitude formed about an individual or a group of people.
• These are usually negative.
• It has three components, i.e., A-B-C-
(a) Affective (Emotional i.e dislike or hatred).
(b) Behavioural (i.e., discrimination).
(c) Cognitive (Believes, i.e., stereotypes).
Stereotypes are cognitive component of prejudice. It is strongly influenced by the processing of incoming social information.
• These are over-generalized beliefs, e.g., ***** are talkative. • Stereotypes are category based schemas.
• These may be positive or negative or neutral.
• Stereotype has no emotional blending.
• From stereotypes, prejudices may emerge very easily. • Stereotypes are usually formed for the groups.
• Stereotypes are pre conceived notions.
