• Identity refers to the aspect of one’* self-concept that is based on group-membership.
• Our identity tells us what we are in a larger context.
• After one develops an identity, he/she internalises the norms emphasized in a group and adopts them.
• Identity provides a member of a group with a shared set of values, beliefs and goals about the social world.
• Identity helps to co-ordinate attitude and behaviour.
• The development of identity leads to the devaluation of the out group.
