Benefits of social networking are as follows:
• People sharing views can connect and form a group.
• Individuals from all around the world can connect and thereby know about new cultures and languages etc.
• It is an easy and cost-effective way to reach your consumers and people in your network.
• It helps in building credibility amongst the customer.
• For business purposes, connecting with your customers on a personal and professional level will make them loyal to your company and brand.
• Connecting with people in your friend’* networks or your work networks will benefit you in the long run. It will help you to gain connections which may be useful in the future.
