| Basis ofdifference | Objective | Strategy |
| 1. Meaning | An objective is the endtowards which all activities ofthe organisation aredirected. | A strategy is acomprehensive planformulated to achieve anobjective. |
| 2. Mainelement | An objective need to beexpressed in measurableterms and is to be achievedwithin a given time ** | The business environmentneeds to be taken intoconsideration whenever astrategy is formulated. |
