1. Production concept: Emphasis on Quantity Focus: Availability and Affordability.
2. Product Concept: Emphasis on Quality Focus: Continuously improving quality, incorporating new factors, product improvement.
3. Sales Concept: Emphasis on Sales volume Focus: Attracting and persuading customers, aggressive promotional techniques.
4. Marketing Concept: Identify a need and fill it. Focus: Customer satisfaction
5. Societal Marketing Concept: Extension of marketing concept i.e. customer satisfaction with *** of the society Consider social, ethical and ecological aspects of marketing.
