Difference between Product Advertising & Institutional Advertising :
| Basis | Product Advertising | Institutional Advertising |
| Meaning | Promotion of a specific product to boost sales | Promotion of the brand as a whole |
| Uses | It is routinely used to attract customers to a product and increase their perception of its value. | It is used to develop the distinct brand image of your company. |
| Advantages | Increased profits, attracting potential customers | Improve and maintain a brand'* image, and put forward a subtle sales pitch. |
| Disadvantages | Misleads customers, may tarnish company image | Is an added cost to the company without immediate returns |
