Brand is an identification mark, symbol, name, design or a combination of all these to uniquely identify a product that differentiate itself from others. Brands have certain recognizable elements that differentiate a brand from its competitors. These are :
- Brand Name : Brand name is the verbal part of a branding strategy because of which customers recall and remember a product. Company uses this name in all promotional events and communications.
- The Logo : A ‘logo’ is a recognizable word, graphic element or symbol that represents a company. It is usually in a distinctive way to create uniqueness.
