Company need to pay for its publicity to the media owners as to get certain information across to as many people as possible within the shortest time frame. For you to record any sale of your products or services, your prospects have to be aware of those products and services, and they also have to know the attached benefits. Suffice it to say that the number of sales is directly dependent on the number of people who got to know about the product. Through media channels company getting feedback from the recipients of the required information. It provides means or platform for sending feedback or any other form of response from those who got the message being disseminated.
