Environment Scanning
Careful monitoring of an organization’* internal and external environment for detecting early signs of opportunities and threats that may influence its current and future plans.
Detailed Answer :
Image building : ‘Safe Wheelers’ cab service is sensitive to the external environment, it has developed an App to book, track and trace the cabs 24 × 7. Also drivers were grouped into two shifts. This would build the image or reputation of the firm in the eyes of the general public.