In a successful enterprise the pricing policy must be open to appraisal from time to time. While pricing for profit is justifiable, even then an entrepreneur has to take into account several factors before determining the prices, like possible reaction of the competitor'* legal limitations consumers reaction social objective the consumers aspiration and probable development etc. Every firm is known for its price erupted this should not get adversely affected on account of growth and development. An entrepreneur is supposed to think in terms of non price competition.
