“A company marketing environment consists of the factors and forces outside marketing that affect marketing management ability to develop and maintain successful transactions with its target customers” who said this.
(a) Cravens
(b) Kotler and Armstrong
(c) Marshall
(d) Thomas
“A company marketing environment consists of the factors and forces outside marketing that affect marketing management ability to develop and maintain successful transactions with its target customers” said by Kotler and Armstrong.
