Question

Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups.

A. Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons.

B. Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm?

Answer 1

A.a. The voice and opinion of the general public is important as they may be interested in the company and its product and have an impact on the business ability to achieve its objectives. Thus, it is imperative to manage public opinion and the company’* relation with the public on a regular basis.

b. Consumer Activist groups need to be satisfied because they can impose restriction on the sales of the firm’* products directly by urging customers to refrain from buying them through the imposition of laws.

B. The following departments in the firm can be given the task to disseminate information and build goodwill:

a. The marketing department.

b. A separate department to manage public relations