(i) The discussed objectives of management are:
(a) Organisational objectives:- These are the economic objectives of a business. These are related to survival, profit and growth of business. The management must strive to ensure survival of the organisation. For this, it must earn enough revenue to cover costs. The management has to ensure that it makes a profit, because profit provides a vital incentive for continued operation of an enterprise. Further, the management must exploit the growth potential of organisation to remain in the industry.
(b) Social objectives:- These objectives involve creation of benefits for society. For example, giving employment to the disadvantaged section of society, using environmental friendly methods of production, providing amenities to community etc. As every organisation is a part of society, these obligations have to be fulfilled.
(ii) The two values which company wants to communicate to the society are:
(a) Care and concern for employees and society at large:- They decided to open schools and crèches for the **** of its employees. They decided to give employment to the people of nearby villages as few job opportunities were available in that area.
(b) Environmental concern:- They are promoting the use of a non-conventional source of energy, i.e. solar energy. Solar energy is easily available everywhere and does not cause pollution. The company is conserving environment by making solar lanterns.
