(a) Initiates action. All organizational activities are initiated through directing. Along with planning, organizing and staffing, managers must stimulate action by issuing instructions to subordinates and by supervising their work. The aim of directing is to activate employees to work towards the realization of predetermined goals of the organization.
(b) Integrates employees’ efforts. At all levels of management, there are subordinates under the managers. The work entrusted to these individuals is interrelated. Thus, individual efforts need to be integrated so that the organization achieves its goals. The directing function integrates the activities of the subordinates by supervision, guidance and counseling.
(c) Means of motivation. The organizational objectives cannot be realized unless people working in an organization are motivated to work willingly and perform well to the best of their abilities. Directing helps in motivating employees to contribute their efforts towards the achievement of organizational goals.
(d) Provides stability and balance in the organization. Managerial direction involves interpersonal communication, effective leadership and motivation, which help to maintain stability in the organization. Leadership and communication also help in maintaining a balance between individual and organizational interests. The capabilities of employees are utilized fully to serve the interest of the organization as well as the wellbeing of employees.
