(I) The Critics of globalization believe that this process pose a threat to rich cultural heritage of the world. It does so, because leads to the rise of a uniform culture or cultural homogenization. The rise of this uniform culture is not the emergence of a global culture. What we have in the name of the global culture is the imposition of western culture on the rest of the world.
(II) The culture of politically and economically dominant society leaves its imprint on the less powerful society, and the world begins to look more like the dominant power wishes it to be.
