Campaigns are designed with different reasons and objectives. For the campaign on cleanliness ‘Social Awareness’ non-product campaign category will be chosen where these campaigns do not promote any product, they are for advertising and promoting services. These campaigns are designed to create social awareness for the upliftment and betterment of our society. These could be released by the state authorities or non-governmental organization like NGO’. These could be projecting our constitutional and civil rights, education, health, right to information, consumer awareness, social evils like literacy, dowry, female foeticide, , ** and ragging etc.
