Television has an important aspect in our lives. It is an audiovisual media which delivers impactful message. Now we have many 24 hour news and current affairs channel among others which reach almost 30 million Indian households.
• Wide coverage deep creative impact.
• High prestige, favourable flexibility.
• Rather high initial cost, limited viewer attention.
• Fleeting message requires frequent repetitions.
Outdoor media or OOH (out of home): One of the oldest methods of communication—it is actually a pre-print media. In its modern form, there are posters, hoardings, kiosks, banners, neon signs, and skywriting.
Outdoor advertising is designed to catch the eye and not to be read in detail. Repetition and reminders are its tremendous forces. OoH is a highly important contribution to many advertising campaigns.
• Length of message is restricted as the audience is on the move, and will not deliberately stop to see the advertisement.
• Competitive products are often found in close proximity.
• Not possible to pre-select a limited group of the public.
