Creativity is a natural gift as well as it can be nurtured. Intuition and inspiration certainly aid and enhance the final results of any creative activity but in general if a designer follows a process in a certain way then that can also lead to creative output. Each graphic designer develops one’ own method for solving design problems, then evolves that method over a ** of time which culminates into a special ‘style’ of that designer. No designer will view a problem from the same perspective; on the other hand, uniqueness of creative solutions * in this specific aspect of problem perception. However, it is possible to capture major commonalities across various styles and develop a broad outline of the design process.
There has been always a curiosity about understanding the nature of creative process. Graphic design is no exception to it. It is believed that creative people are ‘gifted’ and bestowed with special power or gift of generating beautiful ideas. Although, there is some bit of truth in this belief, since some people are naturally fluent in generating interesting ideas and articulating them, it is also true that if a person makes efforts and understands various procedures and subtle dynamics of creative thinking and then follows it in a step-by-step manner then it can yield creative results.
