Celebrity endorsements can be very popular and build strong associations in the buyers.
Merchandise- good, clothes bearing the logo or names or designs of the products are another popular way to advertise, but it will be limited to the class of buyers. Games (Mobile and computer) can be devised to promote the brand, but the reach is limited to mostly the young or tech savvy consumers. Covert advertising is presently a hot trend in promoting products and services. It embeds a product or brand in entertainment and media.
