Form of retail trade indicated in this statement is Departmental Store. Advantages of Departmental Store:
(i) Convenience of shopping: Since a large variety of commodities are sold in one building, there is no need to move from one market to another or from one shop to another.
(ii) Wide choice of products: A wide variety of products from different producers are sold in these shops. Hence a customer has a wide choice of goods from which he/she can select the best product as needed.
(iii) Economies of large scale purchase and sale: Departmental stores buy goods on large scale. Therefore, they can bypass wholesalers and get the goods directly from the manufacturers. Hence they enjoy the benefits of discount from the manufacturers and economies of large scale purchase and sale.
(iv) Mutual Advertisement: While visiting departmental store, customers are often attracted by goods displayed in different departments. Thus, each department advertises for other departments.
(v) Efficient Management: These stores are organized on a large scale basis. Therefore they are able to employ efficient and competent staff to provide best services to the customers.
