Question

What is mass communication? What are the different means of mass communication? What is the significance of mass communication in a country like India?

Answer 1

• Mass communication provides entertainment as well as information to a large number of people at the same time. Press or print media like newspapers, periodicals, magazines and books and electronic media like radio, television, films and computers are the different means of mass communication. As they are means of communication with the masses, they are known as mass communication.
• Mass communication covers a variety of topics from entertainment, educational, news, sports to business in national, regional and local languages for various categories of people belonging to different age groups.
• In a vast country like India with a huge population, diverse languages and culture, mass communication is an important means of reaching out to the people. Mass communication provides information about the various national programmes and policies.
• It provides knowledge about the various social and economic problems confronted by the country. This creates awareness among the people and helps in forming public opinion.
• It can also be used as a medium of educating the people. Thus, mass communication has a significant role to play in a country like India.