Attitude and behaviour are consistent when
• the attitude is strong, and occupies a central place in the attitude system,
• the person is aware of her/his attitude,
• there is very little or no external pressure for the person to behave in a particular way. For example, when there is no group pressure to follow a particular norm,
• the person’* behaviour is not being watched or evaluated by others, and
• the person thinks that the behaviour would have a positive consequence, and therefore, intends to engage in that behaviour.
• when behaviour decides the attitude. For example, when somebody indulges in a behaviour, it may lead to change in attitude.
