Merits of Questionnaires :
- Questionnaires are inexpensive First of all, questionnaires are one of the most affordable ways to gather quantitative data.
Especially self-administered questionnaires, where you don’t have to hire surveyors to perform face-to-face interviews, are a cost efficient way to quickly collect massive amounts of information from a large number of people in a relatively short ** of time.
A questionnaire can be placed on your website or emailed to your customers. These methods have little to no cost, though strong targeting is necessary if you want to have the highest possible response rate receive the most accurate results.
Still, no matter what type of questionnaires you pick, it will be more affordable than outsourcing to a market research company.
- Questionnaires are practical Apart from being inexpensive, questionnaires are also a practical way to gather data. They can be targeted to groups of your choosing and managed in various ways. You can pick and choose the questions asked as well as the format (open-ended or multiple choice). They offer a way to gather vast amounts of data on any subject. They can be used in a wide variety of ways.
For example, KBC Group learned just how practical surveys are. They were able to spread their quizzes, polls, and questionnaires during a three-day event. This made collecting real-time feedback almost effortlessly.
- Questionnaires offer a quick way to get results questionnaire speedy results It’* quick and easy to collect results with online and mobile tools. This means that you can gain insights in as little as 24 hours (or less!), depending on the scale and reach of your questionnaire.
You don’t need to wait for another company to deliver the answers you need.
Dajo Associates needed quality feedback fast. The South *** consulting firm needed a way to make informed decisions quickly. An online questionnaire allowed them to collect the data they needed in the shortest time frame possible.
- Scalability Questionnaires and surveys allow you to gather information from a large audience.
Online, you can literally distribute your questions to anyone, anywhere in the world (provided they have an internet connection). All you have to do is send them a link to your survey page. And you don’t even need to do this manually. This could be done through an automated email in your customer onboarding or lead nurturing campaigns.
This means that for a relatively low cost, you can target a city or a country You can use multiple data collection points, for example via multiple tablets in kiosk mode.
You can use multiple data collection points, for example via multiple tablets in kiosk mode.
Demerits of Questionnaires :
- Dishonest answers While there are many positives to questionnaires, dishonesty can be an issue.
Respondents may not be 100% truthful with their answers.
This can happen for a variety of reasons, including social desirability bias and attempting to protect privacy. Stop dishonesty in its tracks by assuring respondents that their privacy is valued and that the process prevents personal identification.
- Unanswered questions When using questionnaires, there is a chance that some questions will be ignored or left unanswered.
If questions are not required, there is always that risk they won’t be answered. Online questionnaires offer a simple solution to this issue: make answering the question required.
Otherwise, make your survey short and your questions uncomplicated and you will avoid question skipping and get better completion rates.
- Differences in understanding and interpretation The trouble with not presenting questions to users face-to-face is that each may have different interpretations of your questions.
Without someone to explain the questionnaire fully and ensure each individual has the same understanding, results can be subjective.
Respondents may have trouble grasping the meaning of some questions that may seem clear to the creator.
This miscommunication can lead to skewed results. The best way to combat this situation is to create simple questions that are easy to answer.
- Hard to convey feelings and emotions vantagens e desvantagens dos question is 7 A survey or questionnaire cannot fully capture emotional responses or feelings of respondents. Without administering the questionnaire face-to-face, there is no way to observe facial expression, reactions or body language.
Without these subtleties, useful data can go unnoticed.
Don’t get stuck trying to interpret emotion in data, instead go for a Likert scale, the response scale that often uses a rating scale from “slightly agree” to “strongly disagree.” This allows for strength and assertion in responses rather than multiple choice.
- Some questions are difficult to analyze Questionnaires produce a lot of data. Multiple choice questions can be tabulated and graphed, but open-ended questions are different.
Open-ended questions allow for individualized answers which cannot be quantified and must be reviewed by a human.
Too many open-ended questions can produce a flood of data, that can take forever to analyze. Fix this pitfall but choosing your question types carefully. If you have ten questions, you probably don’t want more than one to be open-ended since these have no way to be quantified.
That’ why it’ important to select the right type of question as a questionnaire is only as effective as its questions.
The survey questions need to be evaluated quickly and they need to produce data that can be acted upon.
If you make questions too difficult or confusing to answer, you may end up with meaningless data.
Choosing the wrong type of question can also lead to incomplete results or data that is hard to interpret.
The main question types are open-ended, closed-ended and semi-closed ended questions. Within these types, there is an abundance of ways to present your query from ratings to yes/no question.
Learn how to select the right types of survey questions for your needs in our essential guide.
