Difference between Convenience and Shopping Product.
| Basis | Convenience product | Shopping product |
| Shoppingefforts | No or very little efforts are made in purchasing such products | Considerable time is devoted in purchasing such products |
| Cost | these products have low per-unit cost | Unit price of such products is high |
| Retailoutlets | Number of retailers is large | Number of retailers is less |
| Customer base | There is regular and continuous demand from the same set of customers | They cater to a large customer base |
