Some of the objects of sale promotion are:
- To stimulate the inquiries about the product/service either from the customers or from the dealers.
- To increase sales volume by inducing customers to buy more.
- To encourage repurchase among the customers by making them brand loyal.
- To attract potential customers. ,
- To retain the existing customers.
- To build a database of the customers.
- To inform customers about the new product that is introduced into the market.
- To create a good public image of the product and the concern.
