Entrepreneurs undertake ‘moderate risks’. It implies that an entrepreneur assures various supply of the projects, agrees to pay salaries, wages, rent whether the venture success or not. Secondly, the person who opted a career in entrepreneurship takes a ** risk as there is no assured payoff. It is said that it is a 50 : 50 situation means loss and profit both are unpredictable.
Success depends upon the observations, calculations of risk, skills and confidence. Risk is not centred to one problem. It involves many issues like fluctuation in price, taste and preference fashion, risk of strikes, lock outs etc. It becomes the essential feature of the entrepreneurship which is to be focused more and more.
