Primary activities :
(i) Inbound logistics : Goods being obtained from the organisation’* suppliers and to be used for producing the end product.
(ii) Operations : Raw materials and goods are manufactured into the final product. Value is added to the product at this stage as it moves through the production line.
(iii) Outbound logistics : Once the products have been manufactured, they are ready to be distributed to distribution centres, wholesalers, retailers or customers. Distribution of finished goods is known as outbound logistics
(iv) Marketing and sales : Marketing must make sure that the product is targeted towards the correct customer group. The marketing mix is used to establish an effective strategy, any competitive advantage is clearly communicated to the target group through the promotional mix.
(v) Services : After the product/service has been sold, what support services does the organization offer customers? This may come in the form of after sales training, guarantees and warranties.
