A. Advertising.
B. Merits of advertising:
a. Advertising enhances customer satisfaction and confidence, as they feel more comfortable and assured about the product quality and hence feel more satisfied.
b. With the developments in art, computer designs, and graphics, advertising has developed into one of the most forceful and expressive medium of communication.
c. Advertising is a very economical mode of communication if a large number of people are to be reached.